FOUNDERLIPS
An angel investor wanted more deal flow and access to companies before anyone else. There was one problem: he didn’t want anyone to know who he was.
01 · THE FOUNDERAn angel investor wanted access to promising companies before anyone else. He wanted more deal flow.
But he didn’t want anyone to know who he was. How do you build founder led content around someone who refuses to be seen?
02 · THE SOLUTIONOur team remembered how billionaire Peter Thiel secretly backed the lawsuit that took down Gawker. He stayed a step removed. The puppet master pulling the strings.
We used the same principle: preserve the investor’s anonymity while making his thinking impossible to ignore.
He’s very direct. Very sharp. Extremely ruthless. Apex predator ruthless. So we used his personality; his ideas, not his face. We built a page around wealth. We extracted his ideas around money and leaned into a visually appealing video strategy.
03 · THE TRACTIONIn 30 days, the anonymous page reached 3.4 million accounts and gained 107,589 followers.
Each post grew the audience faster. The silhouette became recognizable without ever revealing the person behind it.
04 · THE PAYOFFReach kept climbing to 4.1 million accounts. The goal arrived faster than we imagined: so many inbound DMs that deal flow came naturally.
For him, this was never about “becoming an influencer.” It was about money. Access. Deals.
Then, like any apex predator who gets what they want, he moved on with no remorse.
We build media brands around founders and experts, then turn the attention into customers.
Make me impossible to ignore →
Field capture / day 01
Not a Zoom interview. The moments that make your point of view undeniable.
Founders are a company’s most valuable marketing asset. We capture the decisions, disagreements and expertise that polished corporate accounts can’t manufacture.
The goal is growing with content, so we will do whatever it takes to make that happen
Unless they lead somewhere. A million views with nowhere to go is just dopamine. We build the path from “who the hell is this?” to “where do I buy?”
It can be behind-the-scenes, talking head, funny employee interactions, documentary style, anything and everything to get your organic marketing engine running
Strategy, scripts, editing, publishing and performance analysis—built around what the founder actually knows and does.
We position the CEO or founder as an undeniable authority who can close enterprise deals, attract investors and recruit top talent.
Talking-head content when it fits. Documentary capture when it doesn’t. We film the founder, the work, the opinions and the moments around them.
Video, sharp long-form breakdowns, visual posts, carousels and executive commentary across LinkedIn, YouTube and X.
They just haven’t built it yet. FounderLips turns the founder into the media channel for the company—and turns that attention into customers.
Maybe we follow you around. Maybe we capture BTS footage. Maybe it’s talking-head content. Every founder is different. Not boring Zoom interviews. We go to the founder. Film them. Capture what they’re actually doing. React quickly to industry news. Capture arguments. Capture opinions. Capture meetings. Capture behind-the-scenes moments. Turn all of that into content.
We go to you and capture the founder in the environment where the real work happens.
Product decisions, customer conversations, site visits, problem solving and the work no script could fake.
The unguarded moments before, during and after the polished version—the texture people actually remember.
Arguments, hot takes, industry reactions and the sharp point of view hiding inside the room.
We research, write, edit, package, publish, repurpose and learn from performance across every useful format.
are a Founder who should be creating content but you’re not consistently doing it
FounderLips fixes that. Tell us what you know, what you sell, and why people should care.
Make me impossible to ignore →